Monday, May 25, 2020

The Location And Formation Of Consciousness - 1173 Words

The location and formation of consciousness is complex and widely disputed. Wilbert’s model of â€Å"Body†, an entire organism, and â€Å"body†, separates the brain from the body, parallels well with William James’ questions of â€Å"is it me and my body?† or â€Å"Is my body me?† (Combs. 113). A common theme discussing the uncertainty of what, how, and where is the consciousness pinpointed. Kak believes â€Å"Self-awareness is an emergent phenomenon which is grounded in the self and the associations stored in the brain† (2). The Thomas theorem describes the location and the emergence of consciousness philosophically, â€Å"If something is defined as real, it is real in its consequences† (Walden. Lecture. 8/24/16). In Comb’s sixth chapter, he touches on how mind altering substances, chemicals effecting the brain, alter consciousness and mental state(s). He also concludes that the brain impacts the physical body. The example of marijuana changing one’s â€Å"†¦sense of time, body perc eption, and the senses† shows how the mind, brain, body and even self are all interconnected (52). The questions of where consciousness is located and emerges and what are, if any, the limits of consciousness in these respects are still high disputed and unresolved in my opinion. According to Wilbur’s terms, location and formation of consciousness vary and depend of the context on the situation. When both the left and right hand knowledge is considered, the more context you can describe, the clearer and more valuable theShow MoreRelatedIt Is The Greatest Mystery Of All1435 Words   |  6 Pagesall about what consciousness is: how it is defined, different theories of why it exists, its benefits. I specifically learned that consciousness could ultimately be defined as the state or quality of awareness. It is often described as an evolved property, one that as far as we are able to define, is unique to humans at the level of self-consciousness. Going back to Chalmers, and the neuroscientific problems of consciousness, it could be said that answering ‘where is consciousness?’ would fall underRead MoreDurkheim And Weber Classical Theories Essay1117 Words   |  5 Pagesinsightful in study of cities? The social theories that I find particularly insightful in the study of cities are the Durkheim and Weber classical theories. Durkheim’s theory argues that societies are held together by social cement known as collective consciousness, which forms a moral basis of team spirit. In contrast, the emergent society is characterized by change, complexity and demands division of labor among individuals in the society. According to Durkheim, complex societies gave rise to social interactionsRead More Change Blindness Essay1563 Words   |  7 Pages Where Am I Going? Where Have I Been: Spatial Cognition and Navigation, and growing in my comprehension of the more complex elements of the nervous system, the development of an informed discussion of human perception has become possible. The formation of cognitive maps, which serve as internal representations of the world, are dependent upon the human capacities for vision and visual perception (1). The objects introduced into the field of vision are translated into electrical messages, whichRead MoreGutierrez Alea s Authorship Of A Runaway Slav893 Words   |  4 Pagescontesting socialist national policies, the director cleanses the historical archetypes of slavery and sugar from their â€Å"been there†/â€Å"know that† taint, reconfiguring them as sites of participative politics for realizing socialist Cuba as a â€Å"social formation [which] only reproduces itself as a nation to the extent that, through a network of apparatuses and daily practices, the individual is instituted as homo nationalis, from cradle to grave, at the same time, as he or she is instituted as homo economicusRead MoreEssay on Introduction to Orientalism by Edward Said1478 Words   |  6 PagesEast. This misconception exists in the Western mind, according to Said, as if it were irrelevant that the Orient itself was actually sociologically affected. He then goes on to describe the basis of Orientalism, as it is rooted in the Western consciousness. Said uses the phrase â€Å"The Other† to describe the Western fascination with the Orient. This is a reference to Jacques Lacan’s terminology, which describes the mirror stage of development. This is the stage in growth during which children supposedlyRead MoreThe Effects Of Injury Assessment On Athletes Participating961 Words   |  4 Pagessituation the most qualified personnel in the team will care for the injury. In soccer this is very common with the plethora of slight sprains and twists (1). The next role is equipment retrieval this should be done by a member of the team who knows the location of the equipment and can retrieve it in a timely manner. The third role is EMS activation; this should be done as soon as the situation is considered to be life-threatening or a dire injury (2). After EMS has been called the fourth role comes intoRead MoreMultiracial Families In Canada And Their Struggle Living In A Radicalized Society1484 Words   |  6 Pageseducation. (1993) The correlations that are assumed to be in existence between radicalism and economic status and radicalism and relative autonomy from the business sector is an analysis that reve als very little about the actual formation of public professional radical consciousness. (Bonnett, 1993) In fact, higher education has in many countries in the Western World in this century have been a centre of reactionary and anti-egalitarian rather than, or as well as, liberalizing social thought. It is pertinentRead MorePsychotropic Drugs883 Words   |  4 Pagesmethods has provided a better understanding of how psychiatric drugs function. These modern methods have resulted in the formation of compounds that have been modeled to operate at chosen neurotransmitter receptors at determined anatomical sites (Desmarais, 2010). In spite of this objective, the majority of psychotropic drugs, especially those made in the past, are not location-specific and cause effects to other regions of the brain. Hence the great impact during an overdose, some of which is unpleasantRead MoreItalian Neorealism: Film Style of Post-War Europe Essay821 Words   |  4 PagesIn the period between 1943 and 1950 Italian cinema was dominated by Neorealism which became the most significant film style of post-war Europe. Formation began back in 1936 when propagandists opened modern Cincitta studios and the film school name ‘Centro Sperimentaledi Cinematografia’. Along with the opening of schools such as this was a movement that placed a group of cinematographers under full-year contracts, among them was Carlo Montuori who used his classic techniques in creating ‘Bicycle Thieves’Read MoreThe Diverse Nature Of Psychology1200 Words   |  5 Pagesfuture behavior. According to Watson, he stated that psychologists should only focus on what they can observe so that they can explain behavior instead of focusing on consciousness or thought since theories must be simple. Thus, the overarching objective of psychology should be to break down any behavior into reducible consciousness blocks (Plante, 2011). Cognitive Psychology It is paramount to note that cognitive psychology is ultimately dedicated to the noble scientific study specifically of the

Thursday, May 14, 2020

Creon The Tragic Hero In SophoclesAntigone - 886 Words

â€Å"According to Aristotle, the function of tragedy is to arouse pity and fear in audience so that we may be purged or cleansed, of these unsettling emotions.† (â€Å"What is† 739) This â€Å"purging† is clearly effective in Sophocles’ Antigone which is about a young woman’s will to do what is right by the Gods. Also, according to Aristotle, â€Å"a tragedy can arouse twin emotions of pity and fear only if it presents a certain type of hero or heroine who is neither completely good nor completely bad† (â€Å"What is† 739). He or she must also be â€Å"highly renowned and prosperous,† have a tragic flaw, learn a lesson, and suffer greatly (â€Å"What is† 739). Therefore, in Antigone by Sophocles, Creon is the tragic hero because he is a king who has the tragic flaw of†¦show more content†¦On page 737, the last lines of the Choragos are, â€Å"There is no happiness where there is no wisdom; No wisdom but in subm ission to the gods. Big words are always punished, and proud men in old age learn to be wise.† While this quote can seem confusing, but the explanation is really simple. You cannot be happy unless you are intelligent, and arrogant men can only gain this happiness once they are mature enough. This rings true to Creon’s character arc throughout Antigone, he only loses his pride once he learns his lesson and lost everything. The final aspect that makes Creon a tragic hero is the fact that he suffers more greatly than he deserves. For example, not only does Creon’s son kill himself, but according to the messenger before Haimon commits suicide he, â€Å"Spat in (Creon’s) face. He said not a word, Staring / And suddenly drew his sword / And lunged. Crein shrank back, the blade missed†¦Ã¢â‚¬  (Sophocles 734-735). Not only did Creon’s only son die, the last image of Haimon is him spitting in Creon’s face. The guilt Creon will have for the rest of his life will be tremendous, because he is going to feel responsible for leading his son to suicide. Not only does Haimon curse his father, Riddlemoser3 but Eurydice does as well. Once again, when the messenger reveals her death to Creon, he tells him that her last words were â€Å"A curse for their father, murderer of her sons (Sophocles 736). The messenger not onlyShow MoreRelatedCreon As A Tragic Hero In SophoclesAntigone1509 Words   |  7 PagesIn Poetics, Aristotle describes a tragic character as someone who experiences an error in judgement, experiences a reversal of fortune due to the error, has an excessive pride, and receives a fate much greater than what is deserved. In Sophocles’ Antigone, many would argue that Creon is the tragic hero of the play. However, he is not alone as the recipient of tragedy. A young woman by the name of Antigone also fits the characteristics for being considered a tragic heroine. A key element in the tragedy

Wednesday, May 6, 2020

A Short Story I Like It Out - 985 Words

I like it here. Can I stay? Clemmie did not intend to blurt that out, although she meant every word. Out of nowhere, comforting arms held her close in an embrace, yet, she didn’t need to raise her head to guess who it was, since the faint whiff of rose scent gave her away. The smell she most associated with Harmonie. Doctor Pax said, ‘You can stay forever, besides, this is your home now.’ ‘Can I join in? asked Mosaic. After he squeezed past Doctor Pax, he pulled both girls into his arms and tickled under their arms which made them scream in delight. For a while, Doctor Pax stood poised at the door with a smile on his face. ‘Clemmie, change your clothes behind the silk screen in my study. As for you, Mosaic, stop flirting with my secretary†¦show more content†¦Ã¢â‚¬ËœOh...do you believe so?’ ‘Ahh, I didn’t mean to upset †¦Ã¢â‚¬â„¢ ‘Errr...shall we change the subject? This is the library...and next door is the snug’ Boffins eyes lit up when he saw the room full of books, but it was next door which grabbed their attention the most. They put their head around the door and saw it was full of furniture. What a lovely place it would be on Christmas Day, full of presents, pantomimes, and a scented pine tree in the corner. When they reached the foot of the staircase, Mosaic asked if they wanted to go up or down. ‘We’ve only got time for one, and not the other.’ ‘Can we go down?’ asked Clemmie. Delicious smells wafted up from the kitchen and tickled her nose. When they went downstairs, they met the cook, who was, in fact, a large woman wearing an even larger apron. On her broad frame, she wore a blue frock with bright orange flowers. Hello, my lovelies, I’m Mrs Tiffin. Have you come to look around? As she stirred a large pot on the stove, Clemmie peered over the rim, then, when Mrs Tiffin held up the wooden spoon, she blew on it, and offered it for Clemmie to taste. Clemmie licked the spoon and her eyes lit up. Oh, yes! Its creamy. ‘Well, Doctor Pax likes the same food, indeed he does, but I like to experiment with new recipes. So, today it’s porridge ice cream, and tomorrow it will be fish trifle. Now, who would like a cookie?’ ‘What flavour?’ asked Kipp. ‘Are they baked beans andShow MoreRelatedBen Loory s Career As A Writer1498 Words   |  6 PagesLA, and received an MFA in screenwriting. Loory worked as a screenwriter for six years. As a screenwriter, Loory worked under numerous successful writers, including Jodie Foster, Alex Proyas, and Mark Johnson. â€Å"Screenwriting taught me to focus on story, to externalize and dramatize and always keep things moving forward.† (Loory) In addition to his job as a screenwriter, Loory was also part of a band, Soda and His Million Piece Band. For several years, he played the mandolin, baritone sax, and accordionRead MoreShort Story : My Genre 1356 Words   |  6 PagesShort Story My genre is a short story. The length is around 10 to 25 pages usually. With around 1500 to 2500 words. Short stories started around the 15th century, In the medieval period. Short stories were used as entertainment and also used to annotate history and beliefs. Short stories are basically a story focused on one point. Everything is based of on one single structure or event, and everything goes on around it. For example, if you are aiming at a target, instead of looking around it, youRead MoreSimilarities Between Edgar Allan Poe And Cask Of Amontillado1638 Words   |  7 Pagesperfecting his style of writing in short stories. His short stories, all usually dealing with the concept of death, relates back to his childhood, linking to his past experiences. As a small child, Poes father had abandoned his family, leaving his mother to take care of him and his sister. When Poe turned three, his mother had passed away due to tuberculosis. Exposed to death at such a young age, it connects t o his writing style and how he incorporates death in his stories. Throughout the course of hisRead MoreAnalysis Of Benedict Cumberbatchs Black Box By Jennifer Egan828 Words   |  4 PagesWhen I was listening to Benedict Cumberbatch read â€Å"Sherlock Holmes Rediscovered Railways Mysteries Other Stories† during my one hour lunch break I realized that this was a perfect time to listen to it. My one hour lunch is dreading at times and I find myself quite bored. I was able to focus on the stories on my lunch break rather than laying down in my room. As you can imagine listening to it in my room quickly turned into a lullaby. However, Benedict Cumberbatch’s voice made the story pretty interestingRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreThe Short Stories And Poems1454 Words   |  6 Pageshave read several short stories and poems. We analyzed these stories and poems. We have discussed the main points and main Components of these stories and poems. We have also learned about the authors of these stories and poems. I would like to introduce the stories we discussed and what I have learned from these stories in Exam 1. We first studied African-American folktales. Folktales are stories that have been handed down from generation to generation. The first short story we read was When BrerRead MoreThe Life Of Harrison Bergeron By Kurt Vonnegut Jr.892 Words   |  4 PagesFor this paper assignment I will be discussing the short story of Harrison Bergeron by Kurt Vonnegut Jr. The short story was published in 1961. I chose this short story out of all our readings because I found the story very interesting. When I was reading Harrison Bergeron, I read straight through it because the story drew me in and in the other readings I would usually take a few breaks as I was reading. In Harrison Bergeron, Vonnegut uses humor to explore and exposes several problems that can happenRead MoreWhere the Gods Fly1166 Words   |  5 Pagesthey think is the right thing for the child and hope that the child will understand. Motherly love is a topic we find in the short story â€Å"Where the Gods Fly†, written in 2012 by Jean Kwok. The short story is from the anthology â€Å"The Shortlist† which was one of the short stories that won The Sunday Times EFG Private Bank Short Story Award in 2012. Briefly, the short story is about a mother: fearful that she may be losing touch with her, and that she may be losing all that is inherent in her cultureRead MoreBrokeback Mountain compare and contrast Essay877 Words   |  4 PagesFirst, I applaud the movie for daring to tell a story that nobody else presumed creating. Even in 2005, this was a pretty prohibited thing to discuss. To its credit, the movie follows the original story fairly close, but a details were left out that made all the difference. The short story Brokeback Mountain (1997) written by Annie Proulx received a lot of attention when it was first published in the New Yorker. The story is about the relationship between Jack Twist and Ennis Del Mar, two cowboysRead More Devil And Daniel Webster Essay949 Words   |  4 Pagesmovie and the short story, amp;quot;The Devil and Daniel Websteramp;quot;, written by Stephen Vincent Benet, there is illustrated the battle between the forces of good and evil. Although the story allows the reader to mentally picture the scenes and the movie does the depicting for the viewer, there are several similarities in each script. Some of these similarities are the way the characters are depicted and the final scene. There are several incongruous scenes between the short story and the way

Tuesday, May 5, 2020

Societal Marketing Approach

Question: Discuss about Societal Marketing Approach. Answer: Introduction: Societal Marketing Approach by the Australian Companies Societal marketing is termed as an approach that provides the Australian companies or business enterprises a platform to promote their products and services by considering the consumers needs and expectations, societys welfare and long-term interests, and organizational requirements. This approach identifies a way to the Australian companies to deliver the products (goods and services) not only to meet the companys needs, but also to satisfy the wants of the consumers as well as for the well-being of the societies (Anna, 2015). This approach is closely related to Corporate Social Responsibility (CSR) and Sustainable Development which are the fundamental principles of the societal marketing approach. This essay will develop a broad understanding about how some of the Australian companies are changing the way from typical selling approach to societal marketing approach. Pringle and Thompson define this approach as an activity through which a company with a product, service and image establishes good relationship with the societies and the consumers with a cause or a number of causes for mutual benefits of both company itself and society. This approach is widely used by a large number of Australian companies to raise the brand awareness, build corporate image, establish long-term relationship, boost sales and clientele, and increase customer loyalty and press coverage. The Australian companies using this approach think that the societal marketing approach will develop a strong brand image in the mindsets of the customers by creating the emotional attachment and demonstrations of the corporate citizenship (Blowfield, 2005). The societal marketing approach allows the business enterprises to take decisions and actions in the interests of both companies and societies. It allows the companies to promote consumerism by focusing on the proper consumption va lues. This approach also prepares the companies to deliver the products and services by promoting the values, interests, and quality for satisfying the consumers wants. The societal marketing approach provides a framework to the Australian companies for practicing the sustainable marketing concepts by integrating the issues of ethical marketing and corporate social responsibility into the traditional marketing strategies (Cronin, 2016). The large numbers of the Australian companies are changing the way of marketing from the typical selling approach to societal marketing approach to promote their branded products for creating good brand awareness and loyalty among the consumers and the societies. This approach includes societal marketing activities, such as awareness through social media advertising, philanthropy, licensing agreements, sponsorship, volunteerism, social alliances, and cause related marketing. For this Essay, Two Large CSR Companies of Australia, Melbourne Water and ARUP are identified which are listed in top 10 Australians environmental sustainable and corporate social responsible Companies. Melbourne Water is widely known for its corporate social responsibility and sustainable environmental performance efforts. It uses societal marketing approach to promote the economic, social, and environmental performance (Melbourne Water, 2015). It contributes to protect the interests of the Australian society by promoting the global water utility through reducing the unnecessary water wastage. It uses CSR and ethical approaches to provide solution to strive balance the environmental, social, and economic outcomes. It promotes the global water utility for the long-term interests of the society and community members. It represents on the sustainable committees of the organizations including Victorian Water Industry Association (VWIA), Australian Water Association (AWA), and Water Service Association of Australia (WSAA). On the other hand, ARUP is also known for corporate social responsibility management capabilities identified by the Australian Center for Corporate Social Responsibility (ACCSR). It invests greatly in the CSR, sustainability, community partnering, Pro-bono work, and community development (Arup, 2015). Arup has experienced pride on its long-term commitment on linking the CSR to core fundamental areas- sustainability, social, economic, environmental, community, and humanitarian causes. Arup contributes to social useful work to help the communities and societies locally and overseas. These companies use social consciousness and consumerism to attract the customers toward the products and services by meeting their needs and wants as well as societies interests. The societal marketing approach changes the traditional marketing strategy by ensuring the companies focusing on producing the sustainable and value-added products for the welfare of the societies and society members (Eilenberg and Hokkanen, 2007). By using this approach, the companies change their marketing strategy by acting best in the long-run interests of the societies and the consumers. The companies make changes in the product development strategy to produce the customer-oriented products and services for satisfying the customers needs and wants at the societys expenses. Both of the Australian companies are showing their social consciousness attitude toward the Australian society and the consumers by adopting the corporate social practices, sustainable practices, environmental safety policies, eco-friendly policies, and social welfare programs for the wellbeing of the societies and common interest of the consumers. These Australian companies ensure the transparency, fairness, and fair competition policies in the trade marketing practices by avoiding the discrimination, prejudices, and monopolistic conditions. The companies are adopting the organization-based societal marketing approach for enhancing the social and environmental sustainable business performance of the products. The organization-based societal marketing approach is based on the internal marketing theory and organizational change theory (Social Ventures Australia, 2015). These companies have been increasingly using the societal marketing approach for realizing the benefits of this appro ach in boosting the sales performance and turn-over. By adopting this approach, the companies are able to create a good brand identity and corporate image among the societies and the consumers. The societal marketing approach assists these companies to hold socialand ethical responsible by consideringthe consumerism, CSR, and ethical principles. Both of the Australian companies adopt the societal marketing tools that provide the long-term benefits to both companies and the Australian society. Eco-friendly marketing, Sustainability marketing, Green marketing, and digital marketing campaigns are important societal marketing tools that promote the products and services of the companies in order to create a good brand identity among the society members and the consumers. The eco-friendly marketing promotes the companys products and services by focusing on recycling of old products, minimization of wastage of resources, water, and unused materials, and prevention of hazardous activities to the societies. The green marketing tool is adopted by the Australian companies to create clean, green, and safe environment by ensuring the protection of the societies and the consumers from the green-house effect, ozone depletion, carbon footprints, and unnecessary wastes (Yeh, Lin and Chen, 2016). The Australian companies also use the sustain ability marketing to enhance the environmental sustainability performances of the products and services. Along with this, the sustainability marketing enhances the product durability, reliability, efficiency, and social image. The Australian companies have also been promoting their products and services by posting the digital campaigns on social media sites (Facebook, LinkedIn, Pinterest, Yahoo, Instagram, and Google+) to create the brand awareness and loyalty among the consumers and society. These Australian companies are claiming their valuable contribution for the wellbeing of the Australian society by using the societal marketing approach. These companies are proving their contribution to the Australian society by following the corporate social responsibility practices, ethical approaches, and environmental sustainable practices. These business enterprises are continuing with their best efforts to protect the interests of the Australian society and society members by adopting the social consciousness and eco-friendly approach. By using the societal marketing approach, the companies have been promoting the products and services to preserve the values and interests of the consumers and welfare of the Australian society. These companies are holding themselves socially responsible by ensuring the minimization of the resource wastage, reduction of environmental deterioration, elimination of pollution and carbon footprints, alleviation of hunger and famine (Rix, 2015). Alon g with this, these are producing the quality and value-added goods and services by meeting the quality and performance standards set by the National Standards Authority of Australia. The both of companies are mainly focused on producing the consumer-oriented products and services and earning the reasonable profits. Australia is the workplace where a large numbers of ethnic companies exist contributing to the Australian society by using the societal marketing approach. These Australian companies present a good corporate image in the society by adopting the environmental protection measures. These companies are offering the sustainable products as per consumers wants and societys expectations. The companies have been using the societal marketing approach to prevent the Australian society from the unnecessary harms and threats. These Australian companies have also been adopting the fair competition policies as well as following the society norms and regulations by eliminating the possibilities of monopolistic conditions, over profits, biases, and unfair trade policies. The products are marketed by the companies not only by considering the organizational needs but also the customers needs and wants and long-term well-being of the societies as a whole. These companies take into account the ethical a nd social considerations into the marketing plan while promoting their products and services (Idowu, 2015). These companies use the societal marketing campaigns which promote the consumer health and safety and society welfare. The eco-friendly approach assists the companies to protect the Australian society from the unprotected damages and undesirable pollution by giving emphasis on the recycling of old or wastage products to be used in the development of new products. Additionally, the eco-friendly approach assists the companies to prevent the wastage of materials that can be used for producing the alternative products through recycling of old products, unused or rejected materials and waste. In addition to this, the green marketing and sustainability marketing will enhance the environmental sustainable performance of the products and services by protecting the Australian society from the ecological footprints, Co2 emissions, unnecessary wastes, and global warming effect (Social Ventures Australia, 2015). So, all these societal marketing tools will assist the companies to contribute to th e Australian society by protecting the interests of society and society members. References Anna (2015). Social Outcomes Report: Shared Value in Australia [Online]. Available at: https://socialoutcomes.com.au/social-outcomes-report-shared-value-in-australia/ [Accessed: 23 Aug. 2016]. Arup (2015). Arup listed in Top 10 Australian Organizations recognized for leadership in the area of corporate social responsibility in the sixth consecutive year [Online]. Available at: https://www.arup.com/news/2015_05_may/28_may_csr_6th_year_running [Accessed: 24 Aug. 2016]. Bhasin, H. (2016). Societal Marketing Approach [Online]. Available at:https://www.marketing91.com/societal-marketing-concept/ [Accessed: 24 August 2016]. Blowfield M. (2005). Corporate Social Responsibility: reinventing the meaning of development, Journal of International Affairs, 81(3), pp. 515-524. Cronin, C. (2016) Corporate Social Responsibility in Australia: A Select Review of the Literature [Online]. Available at: https://library.bsl.org.au/jspui/bitstream/123456789/382/1/Corporate%20Social%20Responsibility%20in%20Australia_SmithFamily.pdf [Accessed: 23 Aug. 2016]. Eilenberg, J. and Hokkanen, T. M. H. (2007). Societal Marketing Approach. London: Springer Science Business Media. Idowu, O. S. (2015). Key Initiatives in Corporate Social Responsibility: Global Dimension of CSR in Corporate Entities. Sydney: Springer. Melbourne Water (2015). Corporate Sustainability [Online]. Available at: https://www.melbournewater.com.au/aboutus/whoweare/pages/corporate-sustainability.aspx [Accessed: 24 Aug. 2016]. Rix (2015). Marketing: A Practical Approach. Australia: Tata McGraw-Hill Education. Social Ventures Australia (2015). Shared value delivers social and economic benefits for Australia: new survey of ASX 100 reveals [Online]. Available at: https://www.socialventures.com.au/news/shared-value-delivers-social-and-economic-benefits-for-australia-new-survey-of-asx-100-reveals/ [Accessed: 23 Aug. 2016]. Yeh, C., Lin, Y., and Chen, J. (2016). The Impact of Societal and Social Innovation: A Case-Based Approach. South Korea: Springer.